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Roy Glasberg, Global Lead, Launchpad and Launchpad Accelerator
Last month, the second cohort of Launchpad Accelerator, Google�s high-touch global program for late-stage startups, came and conquered their app challenges with the help of mentors at Google HQ.
What did they learn that they�d like to share with developers across the world? Check out the video below for solutions from 3 different startups, and an in-depth review of MagicPin�s mobile web challenge and solution.
Startup:
MagicPinfrom India is a social network app that curates a local user base around locations, allowing merchants to connect with these specific audiences.
Mobile web challenge:
In India, downloading an app requires a high commitment. On average a user would keep 5 or 6 apps on their phone. According to Anshoo Sharma, Co-Founder and CEO, MagicPin, �If you want to be the next app that they download, there is a high barrier.�
Jordan Adler, Google Developer Advocate: �Devices in markets like India have limited space--on average 128 MB of memory--and when you add in system features only 40 bytes of user space is left. And if a typical APK is a few megabytes, you can only have a few apps before you have to stop downloading.�
Solution:
Jordan Adler: �One of the great things about Progressive Web Apps is you don�t have to request the commitment (to download an app) upfront. You can start to build a relationship with the user through the web interface, and over time the web app can become more like a native app, it can be housed on a device, cache content and work offline.�
Anshoo Sharma: �In the last 1.5 weeks we have been here we have already launched a micro version of our platform on Progressive Web Apps. And the experience is great! Without using the (mobile) app people can get as good an experience.�
About Launchpad Accelerator
Launchpad Accelerator is a six-month accelerator that enables late-stage app startups from emerging markets to successfully scale. Here's a two-minute video about the Accelerator.
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